In early March 2025, a fashion event held in Gulmarg, Jammu and Kashmir, orchestrated by renowned designers Shivan and Narresh in collaboration with Elle India, ignited significant controversy and legal action. The event, intended to celebrate the designers' 15th anniversary, showcased models in skiwear against the picturesque snowy backdrop of the popular ski resort. However, it faced severe backlash from local communities, religious leaders, and political figures, leading to legal proceedings.
The fashion show took place during the holy month of Ramadan, a period of fasting and prayer for Muslims, which heightened the sensitivity of the event. On March 9, 2025, Aadil Nazir Khan, a local resident, filed a complaint after encountering videos of the show on social media. He described the content as "inappropriate and offensive," highlighting that certain elements were explicitly sexualized and disrespectful to Kashmiri culture and Muslim values. Khan emphasized that the event's timing during Ramadan exacerbated the offense, stating that it was a deliberate insult to the religious beliefs of the Muslim community.
The legal complaint cited violations of various sections of the Bharatiya Nyaya Sanhita (BNS), including Section 299, which addresses acts intended to outrage religious feelings, and Section 296, which penalizes obscene acts in public spaces. Additionally, it referenced Section 50A of the Jammu and Kashmir Excise Act, 1958, which prohibits the consumption of alcohol in public places, alleging that the event permitted public alcohol consumption, contradicting the principles of Ramadan.
In response to the complaint, the Special Mobile Magistrate in Srinagar issued a pre-cognizance notice on March 11, summoning designers Shivan and Narresh, along with representatives from Elle India. The court scheduled the next hearing for April 8, 2025, at the Srinagar/Railway Magistrate Court, marking a significant development in the legal proceedings.
The fashion show also drew widespread public outrage. Several political and religious leaders condemned the event, expressing shock and calling for investigations. The Chief Minister of Jammu and Kashmir expressed deep concern and assured a thorough inquiry into the matter. The Chief Minister's office released a statement acknowledging the public's shock and anger, emphasizing that the images from the event showed a complete disregard for local sensitivities, especially during the holy month. The statement confirmed that the office had contacted local authorities and requested a report to be submitted within 24 hours, with appropriate action to follow based on the findings.
In light of the backlash, designers Shivan and Narresh issued a public apology. They expressed deep regret for any hurt caused by their presentation in Gulmarg during Ramadan. They clarified that their sole intention was to celebrate creativity and the ski and après-ski lifestyle, without any desire to offend religious sentiments. The designers emphasized their respect for all cultures and traditions, acknowledged the concerns raised, and apologized for any unintended discomfort, committing to being more mindful and respectful in the future.
The controversy has sparked discussions about cultural sensitivity, public morality, and the role of social media in disseminating content that may be perceived as offensive. The legal proceedings and public outcry highlight the complexities of organizing events in culturally and religiously sensitive regions. As the case progresses, it underscores the importance of considering local sentiments and traditions in event planning, especially during significant religious periods.
The outcome of the April 8 hearing is anticipated to have broader implications for the fashion industry and event organizers operating in diverse cultural contexts. It may influence how future events are conceptualized and executed to ensure respect for local customs and religious sentiments, balancing creative expression with cultural sensitivity.
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