Bollywood actress Aishwarya Rai Bachchan has approached the Delhi High Court seeking protection for her personality rights, aiming to curb the misuse of her name, photographs, and likeness. She specifically seeks an injunction against the unauthorized dissemination of her identity and legal measures to put a stop to AI-generated pornographic content featuring her likeness. This petition marks a significant response to escalating concerns about the wrongful use of celebrity identity in digital and AI-altered media.
During the court hearing, the Solicitor General informed the bench that Aishwarya Rai’s application had been filed, outlining the nature of her grievances. The court, recognizing the seriousness of the claims, noted the immediate need to caution the parties involved. Justice Tejas Karia, presiding over the matter, indicated that an interim order may be issued to prevent further misuse of the actress’s identity while the court deliberates on the larger issue.
Aishwarya Rai’s petition represents a growing wave of celebrity litigation against unauthorized uses of personal image, name, and identity—especially in an era marked by rapidly advancing AI capabilities and the proliferation of digital content. By seeking judicial intervention, she is asserting that her personality rights extend not only to traditional media but also to new technologies that can replicate and misuse her likeness without consent.
The High Court’s willingness to consider issuing an early interim directive highlights the gravity of the issue and the court’s recognition of the need for swift protection. A demo injunction would serve as a preliminary shield, potentially curbing the proliferation of harmful content while the merits of the case are fully examined.
This case underscores ongoing debates about how personal and publicity rights are safeguarded in an age when artificial intelligence can create highly realistic but unauthorized representations of individuals. The legal outcome has far-reaching implications for celebrities, public figures, and the broader question of digital rights and privacy protection in the contemporary era.
0 Comments
Thank you for your response. It will help us to improve in the future.